I started Twitter the way many people do: by mocking it. Â “Why would anyone want to know what I’m having for breakfast?” Â After enough positive reviews, I figured what’s the harm in giving it a try? Â I tried. It moved from “try” to an interesting experiment to a real medium. Â I have more regular Twitter readers than I do blog readers. Â I have more Facebook readers, but they get my Twitter feed, so that point is kind of moot. Â If I want to say something, and I want to be heard, Twitter is my biggest megaphone – and people listen.
Today was a new threshold – Twitter gave me information that no one else could. Â
Over the weekend, my iPhone dropped off the net.  No text messages, no emails, no voicemail, no phone calls.  (Note the order there.  My “phone” is rarely used for phone calls.)  I was pretty sure the phone was fine, and confirmed that by traveling around.  I know my house wasn’t the problem because I’d been using it lots at home.  AT&T’s support was unavailable.  I entered a support request on an awful form, one that had a required field for “problems with your phone” even though my phone had no problems.  Still no response on that, 48 hours later.  At times I marvel that I willingly give a company $500/year for such crappy service.
I also tweeted: “Having all sorts of problems with my cell signal. AT&T appears to be having equipment problems in Arlington/Lexington.” Â It was a message in a bottle. Â I didn’t expect an answer. Â Really, I was just posting to a few hundred friends in case they were wondering why I wasn’t returning their call.
Lo and behold, I got a reply.  I have no idea who this guy is.  Apparently he lives less than a mile away from me.  But he knew my problem, and he knew  why I was having the problem: “@dunster I saw your Arlington/AT&T related Tweet. The tower on Route 2 near Dow Ave is fuct. They’ve been working on it all weekend.”  Here’s this guy I don’t know, but he can see my problem and see the cause of the solution – and he can share the information in a meaningful way, and the world can see the answer.
This is a powerful network effect.Â