This nicely written country tune is a lesson to companies everywhere: the customer you piss off next might be the one who obliterates millions of dollars of brand advertising.
Category Archives: Work
Tweeting the Governor
I got an email Friday that Governor Deval Patrick was going to visit the CIC (a bit more on the CIC).  I knew the governor was on Twitter (I was one of the first 25 people to follow him @massgovernor).  So, I sent him a tweet and asked him to stop by!Â
I wasn’t the only HubSpotter with this brilliant idea. See the tweets here, here, and here.  When you worship at the altar of inbound marketing like we do at HubSpot, it’s natural to engage with opinion influencers.
And it worked! Â A little after 2 a bunch of us were in the board room listening to a presentation when the Governor walked in! Â We all shook his hand, and he spent a few minutes meeting with our founders, Brian Halligan and Dharmesh Shah.
We all formed up for a picture outside, and as he was leaving, we sat him down for a group picture.
You can see me in the back row. Â I snapped a few pictures as well as I could. . . but you can see there were issues.Â
Afterwards we chatted with some of the governor’s posse. Â We confirmed that the tweets were the reason the Governor came – his new media people saw the chatter and figured that it was a good place to visit. Â The visit got written up in a couple places, including Universal Hub. Â It’s a social media success story – Twitter made it all happen.
Creating a Memristor
Antonio linked to this story by the inventor of the memristor. Â Antonio raved, but I was dubious – how interesting could a multi-year lab research project into circuits be? Â Antonio was right – very interesting article.
It also does prove that in some corners of HP, there is interesting stuff going on, my personal experience notwithstanding.
HubSpot Says: You Oughta Know Inbound Marketing
HubSpot takes me back to 1995 with their remake of Alanis Morrissette’s “You Oughta Know.” This time, it’s not the cries of a jilted lover, but the desperate pleas of the cold-calling salesperson. HubSpot is all about having your customers find you, rather than you having to find your customers.
Anyway, the video is wicked funny. Universal Hub picked it up already! Once you’ve watched it, be sure to send the link to your friends (http://tinyurl.com/inbndvid).
This Cracked Me Up
Marketing humor for all you Mac/PC ad fans:
The actors here are our VP of sales and our sales manager. The marketing department cooked up a script and they ran with it. The blooper reel at the end is hysterical.
Yammer
A week without a post. Ugh! Here are the excuses, perhaps as a form of update:
- I’ve been spending a lot of time at Lambda Phi of Alpha Delta Phi. I’m delighted to report they got 19 pledges.
- A fair amount of time at work. Finished Sprint 2, kicked off Sprint 3.
- Three Red Sox games, only one of which was a win. I may have the worst Sox home record in the entire city this year.
- Saw Donna the Buffalo at Paradise. My review: Meh. And how could they not play Positive Friction?
My one creative output this week was a post on the HubSpot blog about Yammer. A few thousand people read that blog; I haven’t written for an audience that size since I wrote for The Tech.
Writing about Yammer was pretty easy for me. Yammer is trying to solve a problem that Abuzz and eRoom were trying to solve, and IMlogic was managing the same type of corporate messaging. I could talk for hours about corporate knowledge management/messaging. Then my audience would lapse into a protective coma.
HubSpot In The News
The press is full of HubSpot today. It’s all very exciting until Obama announces his VP choice and sucks every bit of oxygen out of the press cycle. Until then, it’s our time to shine!
This one is my favorite. Mass High Tech talks about HubSpot and our 600 customers! I have to say, it’s really weird working at a company that keeps hitting monthly sales goals. Very nice, of course, but still weird.
Marketing Profs picked up an article written by HubSpot’s Colleen Coyne. Can I tell you how cool it is to work with an Olympic gold medalist?
That’s Great PR has a decent interview with HubSpot’s VP of Marketing, Mike Volpe.
Mass High Tech has a second article about our webinars. I can tell you I was shocked when we had to cut off registration to a webinar. The software couldn’t handle the number of people who tried to sign up!
All of this is queuing up for the Inbound Marketing Summit next month. We’re selling the last tickets today. I can’t wait to hear Seth Godin and David Meerman Scott. I’ve read their stuff, but never heard them in person.
HubSpot and CIC
HubSpot’s 2nd Birthday Party
HubSpot celebrated its 2nd birthday this week. We went to Kings in Boston, had a company meeting, and did some bowling.
It wasn’t your average party. I mean, when was the last time you went bowling with 35 experts on internet marketing?
June’s Headline: New Job at HubSpot
Only 3 posts last month – yikes. You’d think being unemployed, I’d have nothing to do but write, but it didn’t work that way at all. It was a very busy few weeks. I spent a few days helping Paul out in his apartment. I helped get my grandmother moved into an assisted living facility (with the daunting task of the house still looming). I caught up a bit on my unread book pile. I did some organizing around my house, including filing 6 years of Town Meeting paper. I dogsitted for a couple weeks, and visited Brian and Su in Newburyport.
I went to New York and visited Glen, the first time I’d seen him since Doug’s wedding. I similarly caught up with Amy (When Amy was here, we ended up doing shots with the just-championed Celtics under the bleachers at Fenway before they threw out the first pitch – a scene that cannot be described even with pictures).
When I left HP, I told people (and myself) that I wanted a leisurely June, and then start a job search. But back in May, even before I left HP, I got an email from Brian Halligan at HubSpot. I went in and visited him and his co-founder, Dharmesh Shah. We had a very interesting discussion. I liked both of them, liked the way they asked and answered questions, and liked their business idea. We followed up in email, and I came in to meet a second set of people. It continued to feel like a really good fit and they agreed.
Still, I was conflicted. I’d been aiming for something really risky, like starting a company or finding a really early-stage company that I could help grow. HubSpot was more established – 30ish people, two rounds of funding, hundreds of customers (!), etc. It wasn’t as small/early as I had been thinking of. The role they were trying to fill was right in my wheelhouse – improving the customer experience through analytics, UI improvements, feature selection, and QA. And the people were good. And the idea was good. And they had traction in the market. You can see the appeal.
I talked it over with friends and former co-workers, from founders to followers. Ironically, Dharmesh was providing his own argument for me to pass on the job: “Be an entrepreneur, not a wannabepreneur,” he wrote. I talked to Jason Butler as he’s starting up at Serendeputy. I had a couple dozen great conversations on the decision – it’s great to have friends and colleagues to help you sort out your own thinking (thanks, everyone). In the end, it felt silly to pass up a prospect like this just because it didn’t fit “the plan.” I couldn’t go wrong with a good team of people working on a good idea.
So I started on Monday – I’ve had four days of work so far. My days have consisted of meeting with person after person while they dumped as much information on me as they could in the hour or two that was allotted. I’m putting it all together in my head as quickly as I can before it leaks out. The business has more complexity than I had expected, both in strategy and in technology. There are a lot of moving parts. I’ve identified many places where I can help. The trickier part will be to figure out which ones are the right ones to tackle.
When I went to bed on Tuesday night (after day 2), I realized that I was looking forward to going to work in the morning. It was a great feeling.
HubSpot is in Kendall Square. Here is the view from my desk, and from the window: